Why?
To integrate new technological solutions into existing production and logistics flows and facilitate the circular economy
To make shared innovation a driver of progress and place our world in a sustainable circular economy.
Societal momentum… binding regulatory policies… accessible alternatives... to move from a linear to a circular economy and to bring about a change in culture and a transformation in the value chain.
... Lignocellulosic materials facilitate this transition!
- virtuous end of life: recyclable, compostable,
- collection, sorting and recycling circuit already in place,
- high recycling rate (> 70%),
- fit easily into an eco-design approach.
Let's re-invent packaging materials in this new era of societal awareness!
Encouraged by changes in consumption trends, manufacturers are taking a fresh look at their environmental commitments and affirming their desire to develop a circular economy and review their model. These changes must take place globally for the effects to benefit everyone.
Lignocellulosic materials? A driver of the green transition!
Paper and board, for example, have been part of the process of recycling and reusing fibres for decades. Their recycling rate is over 70% in Europe. The supply chain is in place and proven! Spurred by new regulations, it is the best candidate to perform standard functions while retaining its recyclability. Investing in the development of solutions that reduce the use of plastics in packaging will accelerate the transition to environmentally-friendly packaging.